11 Mar 2008 @ 3:55 PM 
 

Avoid These 4 List Building mistakes.

 

Everyone knows that money is in the list right ?

 

Then why is it so many people are struggling to make money online ?

 

Answer : Most people don’t understand the importance of building and nurturing a list.

 

Mistake #1 KNOW YOUR READER

 

Who is reading your emails ? You should be trying to communicate with your list. It’s not good enough to just send them affiliate offer after affiliate offer. You are actually sending emails to real people. The people on your list are looking for solutions not more problems.

 

And yes sending someone a different offer every week presents more confusion then clarity.

 

Mistake #2 Stop trying to sell something all the time.

 

Why are you building a list to begin with ? Is it just to make money ?

 

If so that will come through your email messages. People hate being sold to 9 times out of 10 if you try and sell something you will lose your reader. People do love to buy though as long as they made the decision to buy and not forced to buy.

 

I have left stores with money in hand because a salesperson was just too pushy.

 

Mistake #3 Stop listening to all the guru’s

 

There are thousands of list building strategies. If they all worked don’t you think there would be more people celebrating there successes?

The most successful strategy is your own. People want value not hot air.

 

Do you think offering a free gift is enough? You may get lots of subscribers, but you won’t make much money.

 

Yes it is important for you to give value to your subscriber. You should give away something of value but do not make the mistake of making it the reason why someone is joining your email list.

 

If you want a list that will make you money, you want people on your list who will read your emails and take action. I can’t tell you how many times I joined a list with no other intention then getting something for free. (who hasn’t)

 

I think it’s important to mention here, I have never bought a product because a marketer sent me a email.

 

Yes I have bought products from marketers online through their email campaigns but I buy because I like what they are saying and how they say it.

 

Mistake#4 Avoid copycat strategies.

 

Copy/paste techniques are good for niche marketing campaigns with auto responder follow ups.

These types of campaigns are well crafted.

 

But if you are building YOUR list, Every email you send to them should be your best stuff. Don’t cheapen your way out by copy/pasting someone else’s messages. There is a lot to be said about originality. There are thousands of people “trying to sell stuff online”, you need to stand out in the crowd.

 

Before starting your list building ask yourself this important question. If you don’t have an answer don’t build a list.

 

Why should anyone sign up to my list ?

 

I asked myself that question I couldn’t figure out the answer for months. Then it dawned on me.

To quote Hank Williams Jr

“ I’ve been down that road before”

To your list building Success !

Larry Rivera

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Tags Categories: Autoresponders, Email List Building, Internet Marketing Posted By: admin
Last Edit: 11 Mar 2008 @ 03 58 PM

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Responses to this post » (2 Total)

 
  1. Anna said...
    9:00 am - March 13th, 2008

    Hey Larry,
    Thanks for the great advice. I am an affiliate marketer and I have yet to build a list. I am leary of sending emails out. After reading this post, I think it is because I want to be sure to give value, not just to sell.
    Anna

  2. admin said...
    10:56 am - March 13th, 2008

    Your welcome,

    Giving value is important. I think many new marketers are afraid to actually put themselves out there. But unless you do nobody will really know you exist.

    Good Luck with your list building. If you would like to get some free products to giveaway you can join my profit library. You will find some nice quality products to give away.

    http://www.profitonknowledge.com/Squeeze/audiosqueeze/squeeze2.htm

 

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